WH&LA provides opportunities for students enrolled in hospitality degreed programs or student employees working at Wisconsin Lodging properties. 



This year, WH&LA disbursed $3,000 through its two scholarship programs for hotel management and hospitality students in Wisconsin.  

WH&LA Merit Scholarship - $2,000 
WH&LA is proud to support students pursuing degrees in hospitality and hotel management with our annual Merit Scholarship. 

Cal Worrell Memorial Scholarship
Funded by the Greater Madison Hotel & Lodging Association and The Madison Concourse Hotel & Governor's Club. 
In remembrance and appreciation for his commitment to the lodging industry, WH&LA presents the Cal Worrell Memorial Scholarship. As General Manager of The Madison Concourse Hotel & Governorís Club, and as an avid supporter of the lodging industry, Mr. Worrell served multiple terms on the WH&LA Board of Directors. His leadership and dedication also earned him the 1995 Innkeeper of the Year award. 

Eligibility Requirements
  1. Reside in Wisconsin 
  2. Enrolled in an accredited WH&LA member college or university with a major in a hospitality program with lodging components: Fox Valley Technical College; Lakeland University; Lakeshore Technical College; Madison Area Technical College; MATC -Milwaukee; Mid-State Technical College; Northcentral Technical College; Northeast Wisconsin Technical College -Green Bay; UW-Stout School of Hospitality; Waukesha Area Technical College
  3. Work Experience in the hospitality industry
Additional Requirements

1.) Resume 

2.) A statement (maximum 500 words) on your personal background including information on: work experience in the lodging industry; aptitudes and interests which will allow you to succeed; future goals.

3.) Proof of enrollment 

4.) Unofficial transcript

5.) Two letters of recommendation from your choice of two of the following sources: Instructor, Lodging Supervisor, Personal Reference

Contact Monica at monica@wisconsinlodging.org or call 262-782-2851 ext. 12.