Wisconsin Hotel and Lodging Association (WH&LA) membership supports education and advocacy efforts for the Wisconsin lodging industry. Being a member of WH&LA provides you and your team with tools to save time and money.

WH&LA protects the interests of the Wisconsin lodging industry. Legislative advocacy, educational training, communications and cost-saving programs are provided to all WH&LA members. In addition to a variety of member services for marketing, events, and products, the fundamental benefits of WH&LA membership include: 

  • Advocacy on issues critical to the prosperity of the lodging industry in Wisconsin 
  • Representation by hoteliers on important policy decisions with state lawmakers and regulatory agencies 
  • Opportunities to serve on WH&LA task forces, regional boards, and the board of directors 
  • Expert answers on regulatory matters and crisis management 
  • Networking opportunities with industry peers
  • Timely and curated state and national news briefs
  • Access to industry events


We protect the rights and interests of the Wisconsin lodging industry through extensive advocacy and legislative efforts.

WH&LA advocates for legislation, regulations, and resources that will promote a strong lodging and tourism industry in the state of Wisconsin. As an association, we actively lobby the state lawmakers and other regulatory agencies in an ongoing effort to protect the rights of our lodging members. Additionally, WH&LA has local partnerships with regional destination marketing organizations to address issues impacting the industry at large. 

At the national level, WH&LA is proud to partner with the American Hotel & Lodging Association (AHLA) to ensure the Wisconsin lodging industry is represented on a national level. 

s Board of Directors sets the legislative priorities for the association and employs a contract lobbyist located in Madison, WI.


WH&LA members receive year-round exposure in print and media. 

  • 160,000 distributed copies of the Wisconsin Lodging Directory includes free listings of all of lodging properties in membership. This print publication is distributed in Wisconsin, Minnesota, Michigan, Ohio and Illinois. 
    • ​Check out our amazing advertising opportunities here!
  • Complimentary listing with photos on the mobile-friendly, searchable wisconsinlodging.org website
  • Discounted advertising rates on digital billboards and print publications with our Targeted Marketing Program 
  • Opportunity to be featured on WH&LAs social media platforms

  • Free regional lodging occupancy reports from STR, emailed directly to you each month 
  • Free legal advice from WH&LA contract legal expert 
  • Discounted rates to WH&LA events
  • Discount codes to WH&LA partner events
  • Free online listing with photos at wisconsinlodging.org 

  • Access to membership website with important resources 
  • Weekly email news updates 
  • Printed Inntouch member magazine 
  • Invitations to WH&LA events including the Wisconsin Lodging Conference and Trade Show, Wisconsin Women in Lodging Luncheons, Action Day, and more
  • Printed Lodging Resource guide
  • Email alerts on changing regulations 


Lodging Members  Hotels, motels, resorts, bed and breakfasts, inns, and other lodging properties. 

Associate Members  Businesses providing goods and services to Wisconsin hotel and lodging properties. 

Tourism Partners  Open to convention & visitor bureaus, chambers of commerce and other tourism organization in Wisconsin. 

Educational Institution Members  Open to secondary schools, colleges, and universities offering programs specifically related to hospitality, or lodging management.

Student Members  Available to those actively enrolled in a certificate, two-year, or four-year program specifically relating to hospitality, lodging, or event management.