Discover how to accelerate your thought leadership and inspire others toward greater success. In this executive-level keynote, change and leadership expert Robert Ian will discuss how to crystalize your focus and succeed in challenging times by learning to anticipate the future–and act on it in advance. Awards luncheon attendees will learn to embrace, conquer, and lead change during this entertaining and magical keynote. 

There are many points in the legislative process at which you can become more involved – from drafting of a bill to its passage and enactment into law. Our panel of experts will share tips on how to be an effective advocate for your industry and answer questions about the most pressing issues impacting lodging properties. 

Tourism is an integral part of the Wisconsin economy – generating millions in tax receipts, and its broad range of employment creation provides jobs that support the state’s economic health. Wisconsin’s Tourism Secretary-Designee Sara Meany will be presenting the state of the Wisconsin tourism industry, her goals for the Department of Tourism, and how she’s leveraging her background to raise Wisconsin’s profile as a destination.

In this talk, Paul takes you through a journey to understand the hotel industry from the perspective of the Customer Journey. He will explore in great detail what is working and what is not for Hotel Owner/Managers based on actual evaluations. Plus, Paul will provide an exclusive look into his new model TotalCX, and use it to compare the hotel industry experience to other great experiences outside the hotel industry... while uncovering the secrets you can use to create that added advantage in your business!

Preparing employees for an active threat situation can appear to be a daunting challenge. In the current political landscape, it is more important than ever to know how to respond to an active threat incident – including active shooters and workplace violence. Learn to recognize and understand the current threat environment, identify pre-incident indicators, and develop a safer environment for your employees and guests. 

Flat organizations are all the rage, but are they truly effective? What is the ‘right’ way to structure your team? In this session, we will present findings of a cutting-edge meta-analysis of hierarchy and team performance. Dan Ritter and Stephen Utech from Ilumyx will incorporate this analysis into real-world, data-driven examples of organizations that have successfully built cultures on a foundation of team and collaboration. Learn from their ground-breaking research and leave with tips on how to create teams that are built to work for you.