Join us at the
March 7-9, 2021 | Hyatt Regency, Green Bay, WI

Symposium - March 7 - 9, 2021     |       Expo - March 8, 2021


RETHINK, REINVENT, AND RECOVER with the Wisconsin hotel and lodging community at the WH&LA Spring Symposium & Expo! This event brings together high-value education with the state's only lodging specific trade show.

Join lodging owners, operators, management professionals, service providers, vendors, and educators as we reunite as an industry on March 7-9 at the Hyatt Regency in Green Bay. Register now and gain access to: 
  • Access to industry experts - Discover tested solutions that work for lodging professionals and could be adapted for your organization. 
  • Meet leading vendors at the Spring Lodging Expo - Visit the exhibit area to find products and services for your property. Get answers directly from product representatives. 
  • Exceptional value for your training dollars - Learn about the issues facing the Wisconsin lodging industry from the experts during the Educational Sessions on Monday, March 8 and Tuesday, March 9. 

Who should attend? 

Schedule of Events 

Educational Sessions

Planned by WH&LA members and Wisconsin hotel owners, operators, and hospitality vendors to bring you the most relevant information. Featured WH&LA Spring Symposium topics include: 
  • Promoting Wisconsin Tourism During the Pandemic Recovery
  • Straight Talk on Tourism Promotion: Bringing Guests Back to Wisconsin Hotels 
  • Calculating Your Borrowing Power 
  • Predicting Labor Costs 
  • Pandemic Hospitality - High Service Without the Touch 
  • Managing Unconscious Bias as a Post Pandemic Workforce Development Strategy 
  • Employment Law Issues Lodging Employers Should Know - Litigation, Wage & Hour, Testing, Time Off Work, and More
  • Wisconsin Legislative Update
  • National COVID Relief for Hotel Businesses

Wisconsin Lodging Expo

WH&LA is proud to present Wisconsin's only lodging specific expo. The exhibition hall will be open from 11:00 am - 1:30 pm on Monday, March 8 allowing buyers to connect with vendors to learn about new products and services, schedule follow-up meetings, and provide demonstrations. 

Women in Lodging Luncheon

After the Symposium has wrapped on Tuesday, March 9, join the Wisconsin Women in Lodging for an educational and motivational luncheon from 12:30 - 2 pm. Learn more about WWIL here. 
Room Block Information
Hyatt Regency Green Bay is offering discounted room nights between March 7 - 10, 2021 for attendees and exhibitors of the WH&LA 2021 Spring Symposium & Expo. Book online now - WH&LA Room Block.


Event Safety Protocols

In advance of this event, we continue to revisit each aspect of the event with attendee safety being our top priority. Working in conjunction with the Hyatt Regency Green Bay and our vendor partners, we are committed to implementing safe and smart protocols by reimagining the entire attendee experience and program design. 

The safety and health of our industry is of the utmost importance. WH&LA will be monitoring local, state, and federal health recommendations and regulations that relate to the health and wellbeing of all our stakeholders. As this is an evolving situation, we are committed to providing updates to you as new information becomes available. 

For more information on health and safety measures at the Hyatt Regency Green Bay, please review Hyatt's Global Care & Cleanliness Commitment which builds on existing rigorous safety and cleanliness protocols and procedures. From social distancing, mask usage, and changes to their amenities and services, the Hyatt Regency Green Bay is committed to protecting the wellbeing of all guests at the hotel and adjoining KI Center. 

WH&LA staff sat down with Tracy Hillesheim, the Director of Sales and Events at the Hyatt Regency Green Bay to talk about what they are doing to prepare for the 2021 WH&LA Spring Symposium & Expo on March 7-9. Read more about their COVID-19 precautions in our latest issue of InnTouch magazine.