The official website of the Wisconsin Lodging Conference & Trade Show

Trade Show

Reserve your booth now!

Reinforce your company's presence and support of WH&LA by sponsoring a session, meeting, or meal. Get recognition all show materials, both print and online, and with signage and more at the event. Contact Peter Waldron at 262/782-2851 or for details on remaining available sponsorship opportunities.


Monday, November 6
  10 a.m. - 2:45 p.m.: Exhibit Set-up
  3:15 - 6:45 p.m.: Trade Show Floor Open
  5:45 p.m.: Chairman's Reception (inside the Trade Show)
  6:45 - 8:00 p.m.: Booth Breakdown


Basic booths are 8' deep by 10' wide with an 8' skirted table and two chairs. Exhibitors that register by September 1 are listed in the Conference program and on Exhibitors have the option to participate in traffic generators. Get a "Featured Exhibitor" article or Youtube video in an email promotion to WH&LA lodging members for $225. Limited to the first 10 exhibitors to register. Article or video will be included with promotion of other conference events.


Each booth includes up to two staff persons with the registration. Additional staff must register and pay appropriate fees. Name badges will be required for entry. Staff may only represent one company per booth. Maximum of three staff people per booth.
Music licensing fees for any music played within an exhibit are the sole responsibility of the exhibitor.
Should an exhibit include a product with hazardous chemicals, WH&LA must receive a MSDS for each product and be added as an additional insured party on the exhibitor's liability policy.
Cancellation policy: Partial refunds are available on written request through September 1, 2017. No refunds after this date.
WH&LA reserves the right to assign locations, but will make every effort to match requests, honored in the sequence received.
Liability for the exhibitor's property remains with the exhibitor.
A designated booth cannot be reserved until a minimum deposit of $100 is received by WH&LA. Payment in full must be received by the September 5, 2017 deadline to continue to reserve the designated booth. To receive listed discounts, payment in full by listed deadline is required.
Exhibitor booth tear down prior to 6:45 p.m. Monday is not allowed. Exhibitors must staff booth until published show hours are over.
WH&LA reserves the right to change event, setup, and breakdown times.


Partial refunds are available by written request through September 1, 2017. No refunds will be granted after this date.


Registration and attendance at or participation in WH&LA meetings and other activities constitutes an agreement by the registrant to WH&LA's use and distribution (both now and in the future) of the registrant or attendee's image or voice in photographs, videos, electronic reproductions, and audio recordings of such events and activities.

Wisconsin's #1 Lodging Event!

Questions about the 2017 Wisconsin Lodging Trade Show? Email Peter Waldron in the WH&LA office or call 262/782-2851.