The official website of the Wisconsin Lodging Conference & Trade Show
SAVE THE DATE: November 3-5, 2019 at the Kalahari Resort, Wisconsin Dells
2018 Trade Show Exhibitors  |  2018 Sponsors


Reserve your booth now!

What makes this new format better for exhibitors?

- It was designed by both current exhibitors and lodging attendees to provide you with the best mix of interaction and exposure opportunities with your potential/current customers and avoid empty aisles that can occur when there is too much time in the area to keep attention.

- The show opens immediately following the Recognition Luncheon, our largest attendance event, sending a lively crowd of attendees into the show aisles for just two hours - creating a sense of urgency to go through while the show is open.

- THEN get ready for the new enhancement of an invitation-only Chairman's Reception, where exhibitors (at no added fee) can freely mingle with lodging attendees without a table separating you, AND if you collect business cards during the Trade Show for a special giveaway ($100 minimum value) you will have an opportunity to do your drawing in front of the crowd and personally announce you winner.

- This is anew approach - picked by those most impacted - to combine traditional dedicated booth time, with a special reception hour with your customers, and with a bonus exposure for those giving a $100+ value prize before a crowd.


Trade Show Schedule - New for 2018!

Monday, November 5
  9 a.m. - 1:30 p.m.: Exhibit Set-up
  1:45 - 3:45 p.m.: Trade Show Floor Open
  3:45 - 5:30 p.m.: Booth Breakdown
  5:45 - 6:45 p.m.: Chairman's Reception with exhibitor drawings, included for exhibitors and lodging attendees
  7:00 pm: Food & Beverage Stations with Live Auction


Booth Details

Basic booths are 8' deep by 10' wide with an 8' skirted table and two chairs. Exhibitors that register by September 1 are listed in the Conference program and on Exhibitors have the option to participate in traffic generators - call the WH&LA office for more info.

  • No frills booth..................WH&LA Member $595 / Non-Member $775
  • Booth + Full Conference Package & Sunday Reception.. WH&LA Member $844 / Non-Member $1,105
  • Booth + Monday/Tuesday Conference Package.. WH&LA Member $810 / Non-Member $1071
  • Booth + Monday Meals.. WH&LA Member $697 / Non-Member $916

Exhibitor Terms

• Each booth includes up to two staff persons with the registration. Additional staff must register and pay appropriate fees. Name badges will be required for entry. Staff may only represent one company per booth. Maximum of three staff people per booth.
• Music licensing fees for any music played within an exhibit are the sole responsibility of the exhibitor.
• Should an exhibit include a product with hazardous chemicals, WH&LA must receive a MSDS for each product and be added as an additional insured party on the exhibitor's liability policy.
• WH&LA reserves the right to assign locations, but will make every effort to match requests, honored in the sequence received.
• Liability for the exhibitor's property remains with the exhibitor.
• All booths must be paid in full for a booth space to he held.
• Exhibitor booth tear down prior to closure on Monday is not allowed. Exhibitors must staff booth until published show hours are over.
• WH&LA reserves the right to change event, setup, and breakdown times.


Sponsorship Opportunities

Reinforce your company’s presence and support as a Sponsor of the Wisconsin lodging industry’s largest event. Get in front of lodging owners and operators before the Trade Show by sponsoring weekly conference promotional emails, or sponsor onsite educational sessions or meals.
Call 262-782-2851 or email for information on available sponsorships or download the Sponsorship Opportunities Flyer.
  • Pre-Conference Emails..................$125/week
  • Onsight Sponsorships....................Starting at $600



Partial refunds are available by written request through September 14, 2018. No refunds will be granted after this date.


WH&LA exhibitors are eligible for the special Conference rate of $119 single/double standard room at The Osthoff Resort by calling 855/855-0582 by October 14, 2018.

Consent to use photographic images

Registration and attendance at or participation in WH&LA meetings and other activities constitutes an agreement by the registrant to WH&LA's use and distribution (both now and in the future) of the registrant or attendee's image or voice in photographs, videos, electronic reproductions, and audio recordings of such events and activities.

Wisconsin's #1 Lodging Event!

Questions about the 2018 Wisconsin Lodging Trade Show? Email Brian in the WH&LA office or call 262/782-2851.